1993, the 24-year-old Shu Guoking embarked on a pilgrimage through the ancient trade route, the Silk Road. Trekking from China to Europe on foot with nothing but a backpack, a walking stick and the clothes on his back, what started as a young man’s dream to see the ancient route that linked China with the rest of the world, became an entrepreneur’s prologue. The young Shu Guoking was in the middle of scaling the Pamir when fate came knocking. It was a particularly gruesome day of hiking and just as Shu came to the summit, he realized what he was actually chasing. The solo climb was exhilarating but left his heart empty. It was then he realized what was missing. It was said that the ultimate goal in life is to find the person who would bear witness to what passes. Alone on that mountain top, Shu realized what was truly missing. His loved ones.
On a bright sunny day on a mountain top, inspiring from nature, Shu discovered KingCamp. His idea was to create strong human relations and close connections with mother nature. Shu wanted to create a camping brand that focuses on the outdoors adventure and quality time spending with family. He returned to his native home to fulfil the dreams by building an outdoor gear company, providing most affordable and portable outdoor gears with premium quality and high endurance. KingCamp was finally born in 2002, after years of strategic planning and research. Since then it became the leading manufacturer of outdoor camping gears with the global distribution channel covering 46+ countries and rapidly growing its presence.
KINGCAMP BRAND MISSION
Learn To LOVE OutdoorsKingCamp focuses on the actual relationships between loved ones, creating products that allow you to focus your energy on human interaction instead of the gear.
Mr.Shu Guoking (The Founder & CEO of KingCamp)
"KINGCAMP FOCUSES ON THE ACTUAL RELATIONSHIP WITH LOVED ONES AND NATURE BY CREATING PRODUCTS THAT BRING VALUE TO THE INDIVIDUAL LIVES AND HUMAN INTERACTIONS THEN GEARS"