Our Story

OUR STORY

Alone on that mountain, Shu realized what was truly missing...

1993, the 24-year-old Shu Guoking embarked on a pilgrimage through the ancient trade route, the Silk Road. Trekking from China to Europe on foot with nothing but a backpack, a walking stick and the clothes on his back, what started as a young man’s dream to see the ancient route that linked China with the rest of the world, became an entrepreneur’s prologue. The young Shu Guoking was in the middle of scaling the Pamir when fate came knocking. It was a particularly gruesome day of hiking and just as Shu came to the summit, he realized what he was actually chasing. The solo climb was exhilarating but left his heart empty. It was then he realized what was missing. It was said that the ultimate goal in life is to find the person who would bear witness to what passes. Alone on that mountain top, Shu realized what was truly missing. His loved ones.
KingCamp was conceptualized on that fateful day on that mountain top. To allow connection to be made and shared in nature. Shu wanted to create a camping brand that focuses on the experience of being with our loved ones outdoors. He since returned to his native home to begin the process of building a company that would make accessing the great outdoors easy and affordable for all without compromising quality or performance.
Finally after years of planning, in 2002, the KingCamp brand was born and has since become the leading manufacturer of outdoor camping gear with a widespread distribution channel covering more than 46 countries worldwide and is still rapidly expanding.
Mr. Shu Guoking,the founder and chairman of KingCamp
"KINGCAMP FOCUSES ON THE ACTUAL RELATIONSHIPS
BETWEEN LOVED ONES,CREATING PRODUCTS THAT
ALLOW YOU TO FUCUS YOUR ENERGY ON HUMAN
INTERACTION INSTEAD OF THE GEAR"
To Top