History

FROM CHINA TO 46 COUNTRIES

KingCamp is the brainchild of Mr. Shu Guoking, since its inception in 2002, it has become an active advocate for the family-oriented outdoor lifestyle. With partners in 46 countries, KingCamp received Forbes China’s recognition as one of the enterprises with the most potential with attributes to become a major global player. 

KingCamp covers all areas of outdoor activities from camping, hiking, travel, BBQ to other outdoor recreational related fields. KingCamp adheres to its functional fashion guideline when innovating. It has set up design centers in Italy, Germany, and Spain, with many designers in the global outdoor field. The brand design philosophy of fashion, function, comfort while being cost-effective has set off a wave in the world. 

Creating a revolutionary outdoor life experience, inspiring the power of nature, and enjoying the happiness of human interaction is KingCamp’s goal.

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KINGCAMP THROUGH THE YEARS

2001

KingCamp Outdoor Products Co., Ltd. is established by Shu Guoking

2002

KingCamp Complete brand registration in China

2003

Open the first KingCamp shopping store

2004

Sponsor "Happy Camp" Outdoor Challenge Event

2005

KingCamp Complete brand registration in global

2006

KingCamp became the only designated outdoor equipment brand of "My Long March"

2007

Establish the first college "Love Outdoor Store"

2008

Win the title of "Designated Outdoor Goods" and "Best Partner" by the Target Automobile Club; Donate outdoor gear to help Wenchuan disaster area

2009

Become "Exclusive Outdoor Sponsor of China Domestic Tourism Fair 2009" "Designated Outdoor Brand of China Domestic Tourism Fair 2009"

2010

Become the designated equipment for the National Camping Conference; Won the "Top Ten Sports Goods Dealer Retail Management Award of the Year"; Won the 2010 Forbes China Potential Enterprise List;Won the title of "2010's most popular outdoor brand for business travel elites".

2011

Mr. Shu Guoking win the title of "Top Ten Leaders in China's RV Camping Industry"

2012

Become the outdoor clothing provider of Great Wall Hover Team in the Dakar Rally 2012

2013

KingCamp Bamboo Barbecue Table win Asia Outdoor Industry Award

2014

KingCamp retailer give tents and sleeping bags to people in the earthquake disaster area of Chile; cooperation with Fashion Starlight TV to launch the "Fashion Travel" program

2015

Co-sponsored the Global Social Entrepreneur Ecology Forum and invited former UN Secretary-General Annan and former Directors of the United Nations Industrial Development Organization Carlos, Yang Lan and Long Yongtu to participate; Won the "Brand Contribution List Influencing China's 2015 Quality and Credit Brand" Award; Shu Guoking, the founder of KingCamp brand, won the title of "Brand Contribution List Influencing China's 2015 Brand Innovations".

2016

Co-organized the "challenge 8 hours" large-scale public welfare walk Helping New Oriental's "Believe the Future" large-scale public welfare tour; Mr. Yu Minhong, the founder of New Oriental, dressed in KingCamp clothing Body tour site, participated in the compilation of schoolchildren's camping manual; Won the "Outdoor China Outstanding Brand" Award, winning 9 consecutive years.

2017

Won the "ADI COMPASSO D’ORO International Award 2017", the first and only award-winning work in China.

2018

Co-organizer the barrier-free integration charity marathon (Beijing Railway Station); Won the German ISPO Gold Award; Best-selling in 46 countries around the world.

2019

Won an award in the Red Dot Award: Product Design 2019; Won 2019 Asia Pacific Outdoor Innovation Awards; Become one outdoor gear partner of Tesla.
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